American concept of "long tail research"


The long tail in keyword research is basically an expansion of a core, generic, high volume keyword phrase to include numerous combinations and permutations of keywords and their associated or relevant phrases.

What is the exact meaning? It means conversions and leads on the web come via the use of long keywords. Long tails research guarantees, as you can read, an elevated number of keywords which lead to conversion and more business for your website.

Build long tails correctly in your SEO project is therefore fundamental for expanding the possibility to do business in web. A good SEO project must generate as many first page combinations as possible.

Overtime we were able to manage and publish everything on anything: ecommerce websites built in Magento, PrestaShop or WooCommerce, landing on closed source CMS to automatic data entry for SEO oriented contents in big websites.
We selected one example for each target market for a wide array of sets.


Here is a good article, dated January 2015 and written by Neil Patel explaining, with data, the Short is brand, long is market concept:

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Also here is well explained how good semantics is fundamental and properly managed via correct usage of HTML tags.

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